“When you’re finished changing, you’re finished.”—Benjamin Franklin
CHARLIE D’AMELIO
In 2007, a three-year-old named Charli D’Amelio turned her living room into her own personal dance stage. Recognizing her spark, her parents cultivated her artistry. For ten years, she trained in the rigor of competitive dance, solidifying fundamentals that would later transform her life.
In 2019, while dancers were still primarily focused on the traditional path to success, Charli saw an opportunity to leverage her skills and express herself in a new way. At the core of her strategy was one clear tactic: adaptability.
Around this time, TikTok shook the world. TikTok was a new social media app that was all about sharing short, creative videos. Their platform thrived on creating content around recent trends with popular background music. Charli’s ability to quickly adapt to these changes, choreographing catchy dances to trending songs, made her stand out. She catapulted herself to stardom, amassing over 15…