“So say whatever goes through your mind. Act as though, for instance, you were a traveler sitting next to the window of a railway carriage and describing to someone inside the carriage the changing views you see outside.”―Sigmund Freud
GENERATING MILLION-DOLLAR CONTENT IDEAS
As of 2024, the wealthiest YouTuber is Jimmy Donaldson, commonly known as Mr. Beast. Every single one of his videos go viral, raking millions of views. He mastered content creation, and in an interview he shared his secret behind generating great ideas. He revealed that he uses a dictionary to pick random words to spark a new video concept. “It works actually better than you would think,” he said. He explained that he does not limit himself to a dictionary. It’s more about taking in random inspiration. Then he writes down what pops in his head, and “usually one out of every hundred is good.” Odd connections breed genius ideas.
FREE ASSOCIATION
Mr. Beast was using a technique called free association. Sigmund Freud, one…