“The urge to destroy is also a creative urge!”—Pablo Picasso
THE FUNDAMENTALS
Creativity is fundamental to being human. Our brains are wired to create. Our imagination feeds our curiosity, driving us to invent, design, improve and create. It is at the essence of who we are. A major part of our humanity that stands out from other organisms comes from the fraction of our DNA that fuels our creativity. That’s where the magic happens; our complex language, our artistic expressions, our architectural marvels, our scientific discoveries, our shared beliefs and values, our medical breakthroughs, our technological advancements. Strip each of those away and we’re left naked in a world where the 2% genetic separation between humans and chimps would blur into obscurity.
We celebrate this beauty in people like Beyoncé, Elon Musk, Kobe Bryant, and Albert Einstein, who are famous for their jaw-dropping creative feats. This norm makes most people believe that creativity is limited to proclaimed geniuse…